Spring cleaning is often associated with deep cleaning. While you can choose any time of the year to get rid of the dust and grime that has accumulated on your property, most people prefer to do so around this time. As a cleaning company, you should capitalize on this trend.
The start of spring is also an opportunity for a new beginning. So, if you believe you haven’t paid enough attention to your marketing, here are some of the most effective online promotion techniques to revitalize your strategies and boost your revenue season after season.
1. Maximize SEO
When people in your area need a professional cleaning service, one of the first things they do is search for “spring cleaning services near me” in search engines like Google. Here’s where Search Engine Optimization (SEO) techniques can help! They essentially allow your cleaning business to rank higher in search engine results pages.
To get started with SEO, you first need to have a functional company website and target relevant keywords. Besides going all promotional, you can also create informational articles to target customers at the top of the funnel and win their trust while building brand awareness. You can add calls to action at the end of every relevant blog article, but the main goal is to show the users and Google that you’re offering value consistently.
2. Posting Engaging Social Media Content
You can consider sharing behind-the-scenes photos and customer testimonials on various social media platforms. Don’t underestimate the value of behind-the-scenes photographs and videos. Those transformations you make for your clients can be incredibly persuasive, as well as entertaining for your audience. You may also consider providing your followers with DIY spring cleaning tips. This will position your cleaning company as an expert in your industry, and if you post them in video format, you can further enhance their discoverability.
It’s also a good idea to use flyers in your social media campaign. These promotional materials, with their concise language and eye-catching design, will immediately capture your audience’s attention, giving you a few precious seconds to show what you do and why they should hire you. You can use spring cleaning flyer templates online and reuse them in your email marketing and even outdoor advertising efforts.
3. Highlighting Customer Testimonials
Any service provider, including your cleaning company, should understand how to effectively use customer testimonials! Reading online reviews is similar to getting a personal recommendation from an old friend, allowing people to see your dedication to customer satisfaction and alleviating any doubts they may have.
If you have a Google My Business account, make sure to respond to any comments made about your business. Respond to them with a personalized note expressing your gratitude for the opportunity to work with them. Remember that customer satisfaction is critical to your success, so don’t think twice about going the extra mile.
You can offer an incentive to encourage people to leave positive reviews for your spring cleaning services. You should, however, do so ethically. You may, for example, tell them in a personal message how much their review means to you and provide a link to your business page. This will make it convenient for them to leave a review.
4. Partner with local businesses
Joint promotions are a great way to foster mutual benefits among businesses. You may consider collaborating with landscaping companies, home decor stores, or even real estate agents. You can do this online by thoroughly listing all potential businesses and professionals you can collaborate with and reach out to their social media pages or other contact information. If you want a steady stream of business, cross-promotion can easily be the way to go. Businesses who complement the type of services you offer will be inclined to help as your recommendations can also be invaluable to them.
5. Create a referral program
Service-oriented businesses like yours can definitely benefit from a referral program. Spring cleaning services are something people often recommend to family and friends anyway, so why not maximize that? Clients would love any form of discount or free service in exchange for a simple recommendation. You can even build a loyalty program to make sure your existing customers keep on coming back. The goal is to drive word-of-mouth marketing and focus on client retention as you work towards expanding your reach.
The Takeaway
Spring, overall, presents an opportunity for cleaning companies to enhance their marketing strategies. And, with key dates like Mother’s Day and Easter, this moment provides a chance for your cleaning company to make people spring cleaning offers they simply can’t refuse!
